Sales for Non-Salespeople


Sales is critical for any business, but getting people confident and capable to sell can feel like swimming in treacle. Often the people who know your services best don't like 'selling', or those that are 'keen to sell' go about it in a way that alienates customers.


Mind Group’s Sales for Non-Salespeople program translates psychological research and over 15 years of professional sales experience into engaging practice. It is much more than a sales training program, helping people:

  • Shift their mindset around sales

  • Take on simple and practical techniques to increase sales success 

  • Apply the techniques to real sales challenges and strategic initiatives

Whether the key issues lie in confidence, value proposition, lead generation, consultation, pitching, proposals, closing, account management or strategy, we help participants develop a clear way forward. The program is highly experiential, helping participants to develop effective techniques to sell more comfortably, authentically and effectively to achieve stronger outcomes for the business. Our clients report significant increases both in winning and keeping customers.


Who is the program suitable for?

The program is designed for use in-house within organisations. Typically this includes the following groups of people:

  • Business leaders

  • Sales and marketing - (B2B and B2C)

  • Professional services (e.g. Law, Accounting, Financial Services, Insurance, IT and Technical Services)

  • Consulting services (e.g. Management Consulting, HR Consulting, Training and Development, Health Practitioners)


Why do clients work with us?

The program focuses on achieving real business outcomes through a strong intention to 'help' rather than 'sell to' clients and customers.

We keep it simple, enjoyable and work to ensure participants discover the best strategies and techniques to tackle their own challenges. 


For more information on our sales development programs please download the flyer (below) and/or  


Sales Development

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